Mobile Search Engine Optimisation  is the process of optimizing a website to have an enhanced experience for your visitors on mobile devices such as smartphones and includes modifying your website and making it mobile-friendly to get a better experience for mobile users and also resulting in the website on the top of the Search Engine Result page to ensure better visibility and high performance.

Nowadays mobile SEO is important   because it helps to  reach your right target audience at the right time, at the right place with enhanced website experience.  The number of smartphone users is increasing day by day and people are using mobile phones to search so this indicates the need for Mobile SEO. 


local search and Voice search with mobile SEO

Normally most people use mobile devices to search for “nearby” services/products, as a result, Google shows them a lot of localized results as compared to desktop search. Mobile SEO  plays an important role in local search to get website traffic.

Voice search is the upcoming and trending feature of search. For mobile search, it is the biggest credit. whatever most businesses are unaware of the importance of voice search in SEO, they not yet planned the strategies to implement voice search over search.

How to check the mobile-friendliness of your Website

  1. Use Google’s mobile-friendly test

This tool helps to start a better mobile SEO journey.

Ways to implement a mobile-friendly website


To manage  screen views of different sizes and types Google allows to implement a mobile-friendly website in just 3 steps

  1. Separate URLs
  2. Dynamic serving
  3. Responsive Design

  • Separate URLs

First, you have to separate the URLs(This separation is also known as M configuration)

With this separate URL setup, you have the main desktop section of the website and mobile version of the website

Through this your website figures out “what devices is your visitor using” and then directs them to a URL optimized for that device.

Note: SEO experts never recommend Separate URLs because M sites have a host of SEO problems and very difficult to manage.

  • Dynamic Serving

When you serve contents dynamically, all of your content is on the same URL. But you show each user different HTML/CSS depending on the device you are using.

  • Responsive Design

With responsive design , your page’s layout and content responds to each individual user.

  • Your all content  is on a single URL (good for sharing and getting links)
  • Minimal SEO problems (minimal duplication issues )
  • User friendly 
  • No redirects